EU rules to allow using online subscriptions abroad
As of April 1st 2018, online subscribers to film services, such as Netflix and Amazon Prime, will be able to fully utilise their account when travelling within the EU. This cross-border initiative, known as the ‘Portability Regulation’, will broaden access to numerous other services, including e-book, video gaming and music subscriptions.
Emphasis placed on digital platforms reflect transformations in consumer attitudes and society- culture and entertainment services are being increasingly enjoyed by a diverse range of persons across Europe. In 2016, 64% of Europeans used the internet to play or download games, images, films or music. Moreover, half of people aged between 15 and 39 years old thought that portability and accessing the service they subscribe to when travelling in Europe was important (Source: Europa).
Directly linking to the Portability Regulation are new roaming rules across Europe. These were implemented from June 15th 2017, paving the way for future changes in a digital era. Information on both of these regulations can be found directly below:
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