EU Consumer Protection – Facebook

EU Consumer Protection – Facebook

The European Union continues it’s work to protect consumers. Following discussions with the European Commission and consumer authorities Facebook has made changes to its terms and clarified its use of data for consumers.

In the aftermath of the Cambridge Analytica scandal and as a follow-up to the investigation on social media platforms in 2018, the European Commission and national consumer protection authorities requested Facebook to clearly inform consumers how the social network gets financed and what revenues are derived from the use of consumer data. They also requested the platform to bring the rest of its terms of service in line with EU Consumer Law.

In addition, following the enforcement action, Facebook has also amended:

  • its policy on limitation of liability and now acknowledges its responsibility in case of negligence, for instance in case data has been mishandled by third parties;

  • its power to unilaterally change terms and conditions by limiting it to cases where the changes are reasonable also taking into account the interest of the consumer;

  • the rules concerning the temporary retention of content which has been deleted by consumers.  Such content can only be retained in specific cases – for instance to comply with an enforcement request by an authority – and for a maximum of 90 days in case of technical reasons;

  • the language clarifying the right to appeal of users when the their content has been removed.

More details can be found on Europa.eu, below.

 

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