How To Succeed with A New Product in The Market- Prototyping
Carleen

How To Succeed with A New Product in The Market- Prototyping

Introducing a new product in the market can be challenging and risky. Whether a company has been in business for a long time or has just started with a new product in the market, there is a need to develop prototypes for the new product. No matter how promising your idea might be, a new product prototype will always aid in adjusting the products where necessary. A prototype for a new product may undergo many changes before production as it is the first time the process takes place.

In this article, you will get insights on how to succeed in the market with a new product by employing prototyping. You will also discover the simple procedure for creating a new product prototype, and also learn the different types of product prototypes.

Procedure to follow  when creating a new product prototype

In as much as the prototyping procedure may seem cumbersome and time-consuming, it should be strictly followed for it has a range of benefits. Below is the procedure for new product prototyping;

First, come up with your idea. This is among the most challenging features of product prototyping. As a designer, you should determine the proper design for the product and how you would like it to appear. You can figure that out by conducting a study, brainstorming, or spotting a problem your customers are facing.

Secondly, represent your idea in a rough draft. After you have conducted a study, depict your idea either on paper or digitally on a computer program using software such as CAD. This allows you to come up with a 3D representation of your idea.

Then, develop a prototype. You should now develop a physical replica of your idea. This can be achieved by different prototyping services such as; 3D printing, CNC machining, and so on. With a 3D printer, you can generate several prototypes quickly by rapid prototyping.  The CNC machining also enables you to develop a near-product prototype. The last step is to iterate your prototype and make adjustments to improve it.

The different categories of product prototypes

Viability prototypes. This type of prototype is used in new technologies.

Low-fidelity user prototypes. This type of prototype aids interactive designers to assess workflow and determining the usability of the final product.

High-fidelity User prototypes. This type of prototype looks real and can be used to prove a concept maybe to investors or stakeholders.

Live-Data prototypes. In this type of prototype, designers put less effort into implementing it to prove that it works.

Conclusion

There might be a little uncertainty when introducing a new product in the market. With new product prototyping, the uncertainty is reduced as the prototypes enable you to iterate and perfect the new product to suit the market. There are some steps to follow when creating a new product prototype. Following these steps strictly, increases the chances of product success in the market. There are also different types of product prototypes. Depending on your needs, a team of qualified developers will aid you in determining the type of product prototype to apply for.